Wisin & Yandel Set a
World Record (En
2/23/07 - LatinRapper.com news / Machete Music press release
"El Duo de la Historia" (History's Duo) Wisin & Yandel have
once again made history by establishing a world record in
ticket sales as well as in the number of people that visited
Pepsimundo.com to view a webcast of their concert. Wisin &
Yandel had over 300,000 people visit the Pepsimundo website to
view the first ever live reggaeton concert via the internet.
The "Con Pepsi tu tienes el Control" (With Pepsi you have the
Control) promotion executed in Peru, consisted of a 6 week
period where consumers would find a password on the soda
bottles that would enable them to register and view the
concert. Consumers were also allowed to vote for the city in
which the event would be held. The concerts were held in
Trujillo and Lima.
Mirko Astudillo, marketing manager for Pepsi's soft drinks
Andean region said the company had executed similar promotions
in the past. Their most successful one to date had been a
promotion with Colombian super star Juanes, where they
registered about 45,000 users. They will be using this model
for other promotional opportunities in various South American
Alejandro Gonzalez, general manager of Kandavu Producciones,
the promoter in charge of both events in Peru said "it was the
first time in history that an artist completely sells out the
Jockey Club in Lima, Peru and thousand mores were left
outside". 37,000 tickets were sold for the Wisin & Yandel
The show also featured 2 members of "Los Vaqueros", Franco el
Gorilla and Gadiel. Franco sang his most recent hit "Dame un
Kiss" along side with the duo while Gadiel sang "Eléctrica"
and "Un Viaje".
After departing Peru, the duo joined reggaetons' biggest star
Don Omar for a show in Santiago de Chile's Estadio Nacional in
front of 80,000 people. Later on Wisin & Yandel will visit
Venezuela and will then head to Spain to shoot the video for
"Torres de Babel" with David Bisbal.