Releases New Single to Represent Hip Hop Culture's
September 4, 2012 at 8:10 AM ET - LatinRapper.com
Chicago rap artist Scheme
has just released his latest single "La Clika," a Spanish and
English language song to be featured on the artist's upcoming
mixtape slated for release by October 2012. The purpose
of the new single is to serve as a message of understanding to
fans of Hip Hop that have never felt as though they were
represented within that culture.
"La Clika" is a term coined by
Scheme that refers to people that are fans of Hip Hop, but
feel as though they aren't represented in the culture because
of their ethnicity.
"I was a Mexican kid
growing up in the inner city of Chicago, there was never a
rapper who represented that side of things to me" Scheme
explained to Latinrapper.com. The MC further stated that
one of his goals in music was to represent Hip Hop fans that
were similar to himself.
The new song's beat was
created by Chicago producer "Serious." The style of production
used for La Clika marks Scheme's departure from rapping over
tracks that are typically sample-heavy. La Clika's
percussion and use of horns lend a Down-South vibe to the
song, which Scheme considers an atypical choice of beat for
most rappers who perform in Spanish.
Scheme has made plans to
shoot a video for La Clika in the immediate future, having
already enlisted the help of director Sense Hernandez of Beast
Scheme's upcoming mixtape
has not been titled as of yet. The musical project is
the first for Scheme that involves rapping in both English and
Spanish, so the artist is considering a mixtape title
that offers some significance in either language. One of
the rapper's goals with the new album is to maintain a balance
between the use of Spanish and English.
Whereas most rap mixtapes
incorporate beats already proven popular through frequent
radio play, Scheme has elected to use mostly original and
unrecognized production for his upcoming mixtape.
Coinciding with the release
of the new single, California-based clothing company Dimex has
released a limited-edition shirt with the name of both the
rapper and his latest song.
Scheme and his manager had
previously established a relationship with the urban clothing
company, which combines Latino pop culture references and
Aztec art themes in a popular brand of t-shirts. Dimex
eventually became one of Scheme's music career sponsors, and
the release of their new "La Clika" shirt represents a
cooperative effort between the two.
Scheme, a first generation
Mexican-American, was raised by parents who had immigrated to
the United States from Tamaulipas, Mexico. When asked if
his ethnicity could have a negative impact on his music's
reception within the Hip Hop media, the Chicago rapper
responded that he doesn't like to make excuses for what he
considers a genuine obstacle.
"I feel that there is a
market for everything out there, I just have to continue to
make good music," Scheme clarified. The artist went on to
explain that there is a significant number of
Mexican-Americans that are fans of rap, yet they lack adequate
representation within Hip Hop culture. "I'm doing everything I
can to make sure I change that," said the rapper, before
adding "I just need all my people to truly support what I do."
Listen to the new song via
the Youtube video embedded below: