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Who's On Your Mailing List?
By Tim Sweeney

A very valid question to ask any artist or musician who is serious about their music. Every artist wants to get more people on their mailing list. Ironically, most artists wouldn't be able to tell you anything about the individual people on their mailing list except that most of them have come to at least one show. By not knowing who is on your mailing list you are losing thousands of dollars a year in product sales. Let me give you two examples.

First, an artist many of you know from the Music Strategies Seminars and an artist I have been working with for the last year, Tomas Michaud. Tomas was familiar with a fan of his that bought all of his CDs for herself and for her friends and co-workers. This fan is in the management section of Small Business Accounts at Bank Of America. Through conversations with her about his music and how his CDs can be a valuable gift to their customers instead of some cheap promotional item at Christmas, Bank of America just ordered 30,000 CDs of his give away.

Second, another artist many of you know from the Music Strategies Seminars and an artist I have been working with for the last few years, Melissa Worthington ( Recently, Melissa decided to release her own audio book which focuses on the different obstacles in life that a lot of people who are her fans deal with. She has found out that by communicating her thoughts about how her fans can get through some of the problems in her life, she is selling 6 times more of her audio books to her fans that are already familiar with her music. By knowing the people on her mailing list she has developed a new product that they want and it communicates to them the messages in her songs.

Your fans want to be connected to you because of the messages in your songs, not the music. Sure they like your music but they are bonding to you because of the lyrics, your insights and the common experiences you both share. By getting to know the people on your mailing list and making notes of the conversations you have with them at your shows and when you are out promoting, you are creating a relationship with them where they want to come to your shows and buy your CDs to support you.

If you aren't selling thousands of CDs a year at your live shows and through your website and mailing list, it's a sign that you haven't spent the time you need to get to know the people on your mailing list! Once you do, you will see more sales and the true impact your music has on people.

If you are looking for some new strategies right now that can kick start your sales, get more people on your mailing list and your upcoming shows, learn more ways of selling your CDs, order a copy of my new audio book, Tim Sweeney’s Guide To Releasing Independent Records Part 2 through my website.

Tim's book available at his site: 

About Tim Sweeney: Over the last 20 years he has helped several major labels (Columbia, Epic, MCA, Universal, Warner Bros., Capitol, Mercury, Polygram, Revolution, Hollywood (and their sub-labels), and well known independent labels (Restless, Metal Blade, Enigma, Accretions, etc.) develop the careers of some of their most promising and successful artists of all time.




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Disclaimer: The information provided on this website is not legal advice, but general information on legal and other issues encountered in the music industry. cannot provide legal advice, and only provides self help information and links.  The information on this website is not a replacement for legal advice related to music.  Before making serious decisions related to the music industry, you are encouraged to speak with an entertainment lawyer.