Latin Rap Pioneer
Gerardo Releases 180°
10/20/04 - LatinRapper.com/Univision Press Release
A native of Ecuador,
Gerardo Mejia helped pioneer Latin rappers getting
mainstream appeal with his hit 1991 hit single "Rico
Suave". Gerardo is back renewed, reborn and refreshed.
"This time we're giving it our all. I'm here once again,
yall," stated the artist when he presented his new album
"180°," the Univision Records CD/DVD that marks the
reactivation of an artist that presents what could very
well be the best album of his life.
More mature, relaxed observing and wiser, Gerardo's 180°
is an inaugurating positive Christian Rap, his new wave, a
new musical proposition in which a renewed man reflects on
his own life and his past. This new sound is the bright
hope of a better future.
The first promotional single is titled "Suena [Dream]. A
person who dreams, states Gerardo, forms his own destiny,
because "the world is at your reach." But he warns, "you have
to stay positive and fight for good and sincere causes."
The 180° of Gerardo's album are also a crucial part of his new
image and music proposition, because he's changed completely
and places himself exactly in the opposite side of his
previous reality, in the opposite end of the spectrum: "I'm
turning my back to a world that has given me everything;
wealth and women. I've done just about everything but I
slipped in a major way. Now I realize one thing: what matters
most are the simple things in life, love, the invisible
things, faith, truth and all that comes from the heart".
180° is a 12 track CD including two alternate versions of
Suena: a reggaeton version and a Banda version produced by
Urban Regional champs Crooked Stilo. This album marks his
sixth production, following two Spanish rap albums and three
in English. He has participated as an actor in 11 films and
has been an A&R record executive in the urban music genre,
where he signed pop star sensation Enrique Iglesias to an
English record label and catapulted his career to global
When asked why he would go back to the recording studio and
record 180° after such a successful career as a record exec,
his response is immediate, he felt he owed it to himself: "I
needed to talk about deeper things. The album has very
profound lyrics that get to the heart. This is why people are
already reacting. Univision Music Group is backing me up 100%,
and we're putting all our heart and soul to it."
Gerardo official site:
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