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Nacional Launches E-Label
12/10/05 - news

Leading Latin-alternative label Nacional Records has announced the creation of a new digital-only E-label, Nacionale. The launch of Nacionale comes at a time when Nacional Records has enjoyed unprecedented success for an indie Latin label in the digital world.

Nacional has seen three of its releases hit #1 on iTunes’ Top Latin Albums chart (Andrea Echeverri – ‘Andrea Echeverri’; Nortec Collective – ‘Tijuana Sessions, Vol. 3’; and KCRW ‘Sounds Eclectico’). Nacional also recently saw its compilation of label artists hit #1 overall on Emusic’s Top Albums chart, beating out releases from Coldplay and Ray Charles among others. “We are particularly excited about Nacional’s new e-label, Nacionale,” says Ray Farrell, VP of Content Acquisition for Emusic. We have done very well with Nacional Records’ excellent catalog to date. The Nacionale e-label will bring an array of hard to find Latin artists to the forefront. We believe that the appeal of Latin alternative music extends to music fans of all cultures, and Emusic is proud to help bring this music to a new audience.”

“At a time when CD sales are dropping, we recognize that Latin Rock, Hip-Hop, and Electronic music are making great strides in the digital arena,” says Josh Norek, Nacional’s VP of Business Affairs & Media Relations. “We’ve been thrilled to see 15-20% of our album sales take place on iTunes and Emusic alone. We’re also seeing strong sales with iTunes Europe, with several releases charting on iTunes Spain.” Label President Tomas Cookman adds “With a nod to the future, we’re in a position to offer digital distribution and marketing to some of our favorite labels and artists, be it a rock label like Pop Art in Argentina or a veteran Hip-Hop MC like Kemo of Delinquent Habits. Because of the large college and youth audience for our music, we’re seeing extremely fast growth in the digital world from this internet-savvy demographic.”

Nacional/Nacionale is currently in the final stages of signing many more indie labels and artists. Nacional/Nacionale’s initial exclusive E-label signings thus far include Kemo the Blaxican, Reyes del Bajo Mundo, and Hip Hop Hoodios

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