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Los Angeles' LATV Out-Performs MTV and VH1
4/19/05 - news / LATV press release



Among Hispanic Viewers in Los Angeles, the Bilingual Youth Network Is Regularly Achieving Higher Ratings Than MTV, VH1, Mun2, and Fox Sports en Espanol.

In the Coveted 18-34 Demographic, LATV’s Weekly “Mex 2 The Max Live” Has Ratings More Than Double Those of MTV, VH1 & Fox Sports en Espanol*

With its groundbreaking mix of English and Spanish language music and lifestyle programming, LATV has solidified itself as the leading network among bicultural Latinos in Los Angeles, America’s top Hispanic market. According to the Nielsen Hispanic Station Index (NHSI), LATV’s weekly ratings are ahead of MTV, VH1, Mun2, and Fox Sports en Espanol among Hispanic viewers between the age of 18 and 34.

For the week of March 28th, LATV’s TRL-like show LATV Live outperformed MTV, VH1, Fox Sports en Espanol, Mun2 and even Galavision (#1 Spanish Cable Channel) in the 18-34 demographic. The significance of such a strong performance is that LATV has proven more compelling than MTV or VH1 in capturing English-dominant Latino youth, while also grabbing more viewers than Spanish or bilingual networks like Fox Sports en Espanol or Mun2.

“The Best of LATV Live”, a program featuring live performances and videos from the biggest names in Latin rock, hip-hop, and pop (not to mention leading ‘Anglo’ groups and celebrity actors) also posted excellent figures, garnering a rating of 0.4 among Hispanic viewers 18-34 in age, putting it well ahead of MTV, VH1, Mun2, and Fox Sports en Espanol.

Unlike many recent startup networks, LATV has been on the air since 2001. The station’s content is predominantly in English, and it is the most experienced television property in the country targeting bilingual Latino youth. Each week, LATV has a live in-studio audience of 200 persons per week, with more than 15,000 people on the current ticket request waiting list. Presently, LATV is the only network airing on basic cable in Los Angeles that reaches the highly sought-after bicultural demographic.

*Source: Nielsen Hispanic Overnight Ratings March 21-30 2005

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