Los Angeles' LATV Out-Performs MTV and VH1
4/19/05 - LatinRapper.com news / LATV press release
Among Hispanic Viewers in Los Angeles, the Bilingual Youth
Network Is Regularly Achieving Higher Ratings Than MTV,
VH1, Mun2, and Fox Sports en Espanol.
In the Coveted 18-34 Demographic, LATV’s Weekly “Mex 2 The Max
Live” Has Ratings More Than Double Those of MTV, VH1 & Fox
Sports en Espanol*
With its groundbreaking mix of English and Spanish language
music and lifestyle programming, LATV has solidified itself as
the leading network among bicultural Latinos in Los Angeles,
America’s top Hispanic market. According to the Nielsen
Hispanic Station Index (NHSI), LATV’s weekly ratings are ahead
of MTV, VH1, Mun2, and Fox Sports en Espanol among Hispanic
viewers between the age of 18 and 34.
For the week of March 28th, LATV’s TRL-like show LATV Live
outperformed MTV, VH1, Fox Sports en Espanol, Mun2 and even
Galavision (#1 Spanish Cable Channel) in the 18-34
demographic. The significance of such a strong performance is
that LATV has proven more compelling than MTV or VH1 in
capturing English-dominant Latino youth, while also grabbing
more viewers than Spanish or bilingual networks like Fox
Sports en Espanol or Mun2.
“The Best of LATV Live”, a program featuring live performances
and videos from the biggest names in Latin rock, hip-hop, and
pop (not to mention leading ‘Anglo’ groups and celebrity
actors) also posted excellent figures, garnering a rating of
0.4 among Hispanic viewers 18-34 in age, putting it well ahead
of MTV, VH1, Mun2, and Fox Sports en Espanol.
Unlike many recent startup networks, LATV has been on the air
since 2001. The station’s content is predominantly in English,
and it is the most experienced television property in the
country targeting bilingual Latino youth. Each week, LATV has
a live in-studio audience of 200 persons per week, with more
than 15,000 people on the current ticket request waiting list.
Presently, LATV is the only network airing on basic cable in
Los Angeles that reaches the highly sought-after bicultural
*Source: Nielsen Hispanic Overnight Ratings March 21-30 2005
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