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Chingo Bling Inks Deal with Asylum
8/7/07 - news

rapper Chingo Bling picture

With an independent empire consisting of music, bobble heads, custom boots and hot sauce listed on his resume, Houston rapper Chingo Bling isn't a guy to take handouts, but when Asylum Records wanted to hand him a label deal, he was all over it. The Latino rapper has inked a partnership with Asylum Records for his own Big Chile Enterprises imprint where he plans to release his next album, They Cant Deport Us All.

Why did he get this deal though?

The Latin rapper is kind of out there. At first glance, you might think Chingo Bling is a joke, a novelty of sorts with his 10-gallon hat, Nike swooshed ostrich boots, and his Mexican flag inspired diamond grill, but with a cult-like following, he's proved being different is oh so sweet.

Yes, Chingo is hard to miss. He appropriates all of the typical hip-hop accoutrements, and flips them into something that is not only 100% him, but also represents his people. "Everyone wants to look like everyone else and talk about the same old s**t," Chingo reflects. "Hardly anybody today has their own style, their own voice. You gotta find what you're about, and these days people aren't about too much. I represent for my people, the millions of Mexican Americans who started with nothing and really found their way."

Chingo started out much like most rappers do today -- releasing mixtapes and making sure he showed his face at every major event in his Texas. After realizing he could capitalize off of more than music, he branched off into merchandise and street marketing before ever releasing an official CD. This brilliant marketing plan sparked one of the strongest movements in the South, with Chingo becoming one of the most recognized faces in Houston hip-hop. His successful independent grind sparked the attention of the majors and a serious bidding war began, but after it was all said and done, New York based Asylum Records came out victorious. Via his newly inked deal with the label, Asylum will provide Big Chile Enterprises with creative freedom and allow the label to stay independent, with major, worldwide, distribution.

"I passed on all the TLC deals," Chingo reveals of his choice. "I wanted the Cash Money, No Limit, Ray Charles type deal, so they brought out the big check books. I'm still independent, but with distribution. Look what we as Big Chile Enterprises have done independently, just think what were bout to do now, stay tuned to the Chingo Bling Show!"

They Cant Deport Us All, the first release in the joint venture, will feature a who's who list of Southern heavyweights including Paul Wall, Trae, Fat Pat, Big Pokey, N.O.R.E. and Pitbull, as well as rising Bay Area star Mistah Fab, and Baby Bash.

Its first single is the Carnival Beats produced Like This and Like That, which will be accompanied by a revolutionary video, taking listeners on a journey across the border with a Mexican immigrant.

"I'm not gonna be preachy on every bar." He explains, "I'm talking about all kinds of stuff. I got the hustlers perspective on there, I'm flossin' a little bit. But the video paints a picture, showing what an immigrant goes through and how a person could come to this country, really not hurting nobody, really just working. That's really the main gist of the song, but in terms of the movement, I think that we need a little bit more understanding."

They Cant Deport Us All is slated for release August 14.


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