Machete Music and Pocos
Pero Locos Announce Partnership
3/8/06 - LatinRapper.com news / Radio Syndicate Press Release
Machete Music and visionary
company Silent Giant Entertainment will release POCOS PERO
LOCOS "THE SHOTCALLER" the first compilation in a series
featuring the top requested music off of the nationally
syndicated Latin Hip Hop show, currently syndicated by
Radio Syndicate to nearly 40 markets. Pocos Pero
Locos was founded by Edward "E-Dub" Rios in July of 1999
and launched on Power 106 in Los Angeles.
The albums include a bonus DVD containing a fully produced
Pocos Pero Locos music video show, which features videos by
artists like SPANISH FLY, SPM, CHINGO BLING and more.
The radio program, compilations, and DVDs are hosted by Pocos
Pero Locos on-air personality KHOOL AID. Pocos Pero Locos "The
Shotcaller" will be the first release under the new Machete/SGE
deal, and is scheduled to drop April 25.
SGE president and founder of the show, EDWARD "E-DUB" RIOS is
very optimistic about the health of the genre and the new
partners in this adventure: "We're enthused about our
partnership with Machete Music. SGE's brands & promotional
outlets, combined with Machete's distribution coverage will
give us an opportunity to push a significant amount of units."
Helen Yu, Esq., a well known Los Angeles entertainment lawyer,
identified the potential of the growing genre and became
instrumental in supporting E-Dub, in carrying out the vision
of SGE by helping clear the deal between the two companies.
Machete/SGE will also market a compilation series called
“Súbelo” which will feature the top requested songs off of the
nationally syndicated "Súbelo Reggaeton Radio" show. The
program launched in April of 2005 and has already penetrated
into 20+ markets, including the top 5 U.S. radio markets. The
program is hosted by DJ KAZZANOVA. DJ Kazzanova has been a key
player in the national expansion of Reggaeton in the United
States. "When I first spoke with him, we had so many radio
stories in common." says E-Dub, "He had experienced in the
East Coast with the Reggaeton movement, everything that we had
experienced in the West Coast with the Latin Hip Hop movement.
It was only right that we join forces and help merge the
Latinos from East to West on a musical level."
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