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Machete Music and Pocos Pero Locos Announce Partnership
3/8/06 - news / Radio Syndicate Press Release

Machete Music

Machete Music and visionary company Silent Giant Entertainment will release POCOS PERO LOCOS "THE SHOTCALLER" the first compilation in a series featuring the top requested music off of the nationally syndicated Latin Hip Hop show, currently syndicated by Radio Syndicate to nearly 40 markets.  Pocos Pero Locos was founded by Edward "E-Dub" Rios in July of 1999 and launched on Power 106 in Los Angeles.

The albums include a bonus DVD containing a fully produced Pocos Pero Locos music video show, which features videos by artists like SPANISH FLY, SPM, CHINGO BLING and more.

The radio program, compilations, and DVDs are hosted by Pocos Pero Locos on-air personality KHOOL AID. Pocos Pero Locos "The Shotcaller" will be the first release under the new Machete/SGE deal, and is scheduled to drop April 25.

SGE president and founder of the show, EDWARD "E-DUB" RIOS is very optimistic about the health of the genre and the new partners in this adventure: "We're enthused about our partnership with Machete Music. SGE's brands & promotional outlets, combined with Machete's distribution coverage will give us an opportunity to push a significant amount of units."

Helen Yu, Esq., a well known Los Angeles entertainment lawyer, identified the potential of the growing genre and became instrumental in supporting E-Dub, in carrying out the vision of SGE by helping clear the deal between the two companies.

Machete/SGE will also market a compilation series called “Súbelo” which will feature the top requested songs off of the nationally syndicated "Súbelo Reggaeton Radio" show. The program launched in April of 2005 and has already penetrated into 20+ markets, including the top 5 U.S. radio markets. The program is hosted by DJ KAZZANOVA. DJ Kazzanova has been a key player in the national expansion of Reggaeton in the United States. "When I first spoke with him, we had so many radio stories in common." says E-Dub, "He had experienced in the East Coast with the Reggaeton movement, everything that we had experienced in the West Coast with the Latin Hip Hop movement. It was only right that we join forces and help merge the Latinos from East to West on a musical level."

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