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Latin Urban Mix '06 in Miami with Alan Solis
3/10/06 - news / word by Stacy Christoforidis

“Let’s open this whole day as an Urban Entertainment.” -Alan Solis

Working as a senior executive for Hennessy Cognac two years, marketing executive Alan Solis has been responsible for producing their Calle 8 events this past year. With over 10 years of experience, Solis has executed event marketing for topnotch companies like Heineken, Cingular, Johnny Walker and Sears.

“Now, I’m trying to find ways of coming out with my own properties,” said Solis. After discussing possibilities and holding a number of meetings and events with a friend, Solis organized the Latin Urban Mix ‘06, a full-day event that allows Latinos who don’t have the platform to showcase their talents to do so right there in Miami, whether it be music, fashion or art. “We were thinking it’d be a good idea to get a DJ conference with the DJs as the focus, but also a chance to open the floor for up and coming entertainers to become known and make a name for themselves,” explained Solis.

As entertainment flows through dozens of areas and subjects such as photography, music, film and dance, this year’s Latin Urban Mix will focus on urban fashion, music and art. “I want to create this experience for the people who don’t have the means to expose themselves.” The Mix’s day schedule includes art, fashion and music demonstrations for corporate majors, other entertainers and fans, all leading up to the main event: the honoring of the selected DJs held during evening hours. “The first goal of this event is to honor the DJs,” explained Solis. “As a secondary focus, we have the music, the fashion, the art, the breakdancing.” During this time, a corporate panel will be presented, along with a DJ panel discussing how they choose their music and what the current trends are. Among the DJs being congratulated are DJ Kazzanova, DJ Camilo, Tony Touch, Prostyle and DJ Sama. The DJs would be geared toward the Latin market, emphasizing thoughts and reactions on the movement and culture of Latino-America. As urban icons, the main idea of this compilation is to propose their titles as icons of tomorrow. “The main idea of this event is to put focus on the fact that a Latino DJ went on Hot 97 and played a reggaeton track on there,” said Solis. “We have to be able to say, ‘Wow, thank you for doing that.’”

Purposely hosting the event during the infamous Calle 8, Solis feels that many major corporations will be present, along with record labels and artists. Among confirmed guests attending are Voltio and Zion y Lennox. The event takes place on Saturday, March 11, 2006 in the heart of South Beach, Miami, the classic Art Deco Albion Hotel. Festivities begin at 10 a.m.


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