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Label: Machete Music
Location: Los Angeles
Artists: Daddy Yankee, Don Omar, Malverde, Eliel,
Abusivo, Angel y Khriz, Cultura Profetica, Hector el
Father, Glory, Luny Tunes, Flor de Tabaco, Los Kambumbo,
Gallego, Michael Stuart, Nicky Jam, Noztra, Tres Coronas,
Sindicato Argentino, Rigo Luna, Buddha's Family
In a move which underscores its commitment to expanding the
marketplace for new genres of music, particularly in the Latin
music area, Universal Music Group (UMG) announced the
formation of Machete Music, the first full service, start-up
label from a major record company dedicated to the burgeoning
Latin urban music market with a specialty in hip hop, rap,
dance hall and the hottest new movement, Reggaeton.
UMG also announced that Gus Lopez will serve as President of
Machete, where he will oversee the creative direction of the
label, as well as managing its A&R, promotion, sales and
marketing activities on a worldwide basis. He will work
closely with Universal Music Latino and will report to
Universal\'s Jesus Lopez, Chairman of Latin America & Iberian
Peninsula (no relation).
In launching Machete, Lopez, who currently serves as Vice
President of Latin Sales & Marketing for Universal Music &
Video Distribution (UMVD), the award-winning distribution arm
of UMG, will resign his present duties to focus solely on
developing the new label.
Operating as a street-oriented, full service label, Machete
will have its headquarters in Los Angeles, and will retain
staff in Puerto Rico, Miami, New York City and Chicago.
The evolution of Latino Hip Hop culture and the blending of
Latin sounds that appeal to youth have been a main focus for
us. Machete will be the home for this incredible movement.
Lopez, who joined UMVD in 1995, was instrumental in building
the company’s leadership position in Latin music through deals
with such powerhouses as Univision, Fonovisa, Disa Records, VI
and Lideres/OLE. Currently, UMVD leads the industry in Latin
music with a market share of 52.91% (Soundscan).
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