Dip Set Capo Jim Jones
Still Gaining Altitude
1/15/07 - LatinRapper.com exclusive interview
Between Jim Jones and
fellow Harlem Diplomats Cam'ron and Juelz Santana, the Dip Set
movement continues to weather the beefs and build on their
brand. Jones' new album "Hustler's P.O.M.E. (Product of My
Environment)" moved over 100,000 unites in its first week and
debuted at #1 on the Billboard Rap Chart and #6 on the
Billboard Top 200. His third album to date and by far
his most recognized, the Harlem rapper has enjoyed greater
mainstream status thanks to the hit single "We Fly High",
which also sold over one million ringtones and marked the
first time an indie label's song had topped the Billboard Hot
The co-CEO of
Diplomat Records takes time out to speak with LatinRapper
about the success of his new album, his ongoing beefs with
select Def Jam artists and much more in our exclusive
LatinRapper.com: You're Puerto Rican and Aruban, do you
Un poquito, I speak a little bit of Spanish, I don't know too
J.R. Writer is Dominican, Juelz' Brother Twin said that
they were part Dominican, and you're Rican, is it coincidental
that half of Dip Set has a Latin flavor to it?
No, its coincidental that probably half of New York got Latin
Flavor to them, ya smell me. It's all in the heritage baby,
its no coincidence, that's how we came up. 'Cause obviously
that the grownups liked that Black and Puerto Rican mixture
back in the days when they was having us, so, (laughs) they
was having fun, baby.
Is there any aspect of your music that reflects your Latin
background, do you ever incorporate that into your music?
I do, I just finished doing two reggaeton songs. I did a
reggaeton remix of my song "We Fly High" if you wasn't aware.
Did you collaborate with anyone on that?
With Tego Calderon and Don Omar.
As far as indie album sales, your new album as done well,
how do you feel about that right about now?
I'm ecstatic about the album, I feel good about the album,
people buying the album. I been doing shows all over the
country, I've been getting a warm reception, its been a great
So you're touring?
I've been touring, spot dates and all that, I've been getting
Soundscan numbers show that you've passed the halfway mark
to this album going Gold, do you have any plans to try to push
it to Gold status?
Yeah, I'm about to drop a second single, that should carry me
smooth into a Gold album.
What's the single gonna be?
It's called "Emotionless."
First big single, you've got NBA players and the Giants
doing the "We Fly High" dance, did you really expect that
track to get as big as it did?
I never thought it would take that much of a life of its own,
it really has gone out of hand as far as the success of the
song "We Fly High." I appreciate all the NBA players, NFL
players and anybody that play sports that been supporting me,
and I appreciate all the people that been supporting, its just
a crazy feeling.
On this new album, you didn't have that many guest features
outside of Dip Set.
I like to keep it in-house, baby, know what I mean. I don't
really need too many other people to get my point across when
it comes to music, its about my life and the road that I
Is there anyone you hadn't worked with that you would have
wanted to collaborate with?
2pac and Biggie.
As far as this new album Hustlers P.O.M.E, how does it
differ from your first album and you evolving as an artist?
Difference is the money. Still going through the same s**t,
the same struggle, the same problems, s**t like that. Now its
really more money, more problems, I understand what Biggie
definitely was talking about. As opposed to my first album,
that's the hustles, everything that I learned from the
streets. And I was just getting in the game, that was one foot
in, one foot out.
The Dip set movement has grown almost to a cult status, you
being Capo, where do you see Dip Set five years from now?
Man, man.... Sky's the limit, man. The direction hip hop is
going into, we can pretty much do anything.
A lot of people on LatinRapper.com are familiar with Tru
Life. Supposedly you challenged the Roc La Familia artist to
scrap for $50,000. Did he ever at any point respond to you?
Nah, he aint gonna respond. You gotta have money to respond to
things like that, you gotta have money and heart, ya dig.
Personally, he doesn't count in the game, if you could name
two songs that he's done, then I'd say he counts in the game.
You know two songs he's done?
Okay, so let's not talk about him anymore (laughs).
Well if you want to mention a heavyweight, even if it
wasn't your intention to use the Jay-Z beef as a marketing
tactic, has all the attention benefited your Soundscan
Yeah, all the attention has improved Soundscan numbers, has
improved my sales, my spins, my video spins. Jay-Z fell for
the loophole, he bit the bullet and I was the one with the
gun. It worked out in my favor more than it worked out for
anyone else. I appreciate him for answering me back and things
like that, but I think he had his own publicity stunt. His
album was so f**ked up, that he had to get back to the
streets. There was only one way to get back to the streets,
and that's to holler at Jones, know what I'm talking about?
Well talking about sales -
His sales are definitely outside of my sales, but this year I
am the number one artist for this year, statistically. BET,
MTV, all radio stations around the country, the number one
song and the number one artist was Jim Jones, and "We Fly
High." Can't beat that with a bat, that's statistics, that's
what they got down in the papers, in the books.
You mentioned not to discuss beef with certain artists, but
I wanted to bring up the Tony Yayo thing.
What Tony Yayo thing? Everybody got that Tony Yayo thing
misconstrued. That was just blew out of proportion, that
wasn't nothing, shouts to Yayo.
I read that Yayo made a reference saying "Boring" instead
of "Balling", and at the end of your video you waved your hand
in front of your face to mock him.
(laughs) I didn't know people were taking it that deep. We out
here having fun, shout to Yayo, shout to G-Unit, yall know my
name is Jones and we run with Dip Set and the game is built on
aggressive competition. If yall can't see the fun we having,
yall don't know the game (laughs).
I'm in favor of squashing beef, what would it take for you
and Jay-Z to squash the beef, if you want to call it that?
Its not really no beef. For me, beef is a different thing.
These ni**as in this game, they don't want to get into that,
they not built like that, they know where I come from and
where my heart's at and s**t like that. They know I'd tear
these old ni**as up, I'd rather keep it on music and s**t like
that, let everybody have some fun, let the people have their
opinion and s**t.
Just as far as the verbal thing going on -
The verbal is good for the game, smell me? nobody gets along
with everybody, ya dig. We all got our own personal opinions,
that's what the motherf**kin amendments is for, the
constitution and s**t like that, we can say what we want,
cause its our motherf**ing opinion, get it?
On a positive note, what are you doing outside of the
We do DVDs, we do liquor, we do clothing. I'm just out here
working, I'm about to do some movies and s**t like that, that
I just got some major roles for, its gonna be good this year.
Are you doing your own thing as far as clothing?
Just myself, its these belt lines and this clothing line
that's about to come out, you know, let's have some fun this
Can you tell me one thing about Jim Jones that even the
biggest supporters out there who read all your interviews
don't know about you?
I say my prayers a lot. A lot.
Do you consider yourself a spiritual man?
You could say spiritual. For me to be in this position I'm in,
I gotta count my blessings.
Anything you want to say to the fans?
You know, life is all about hard work and dedication. no
matter how corny it may seem, that's the remedy and s**t like
that. I want everybody to keep their head above water, have
some integrity. I tell people stop snitchin', not 'cause I'm
advocating crime or anything like that, but I tell them don't
do the crime if you don't do the time 'cause people out here,
they gotta take a risk to make that money.
You mention integrity on your intro to The Game's "One
Blood" remix, is that what you were talking about?
Oh yeah you mean when I'm talking, when I'm telling these ni**as,
stop triple nining, before it be 1090, have some integrity.
Exactly, I'm telling ni**as stop snitching and s**t like that,
keep your mouth closed if you want to be in this game, or
Last thoughts for people reading?
Besides that, if you see me, say hi, 'cause I aint hard to
find, holla at a G, ya dig?
Jim Jones Facebook:
Jim Jones on Myspace:
Jim Jones on Twitter: