MasterBlenders Program featuring Latin Music DJs
11/12/11 - LatinRapper.com news
/ Janice Torres PR press release
Dewar's® Blended Scotch
Whisky, the number one-selling premium blended Scotch whisky
in the United States , proudly announced the launch of Dewar's
MasterBlenders, a unique program featuring Latin music’s
hottest DJs. The program was launched in New York at an
invitation-only soiree at club Phuket, located in Washington
Heights on Monday, Nov. 7, 2011.
Dewar's has enlisted renowned DJs Small, San One, Anthony Rey
and Shadee for the event, which also featured signature
Dewar's cocktails – all perfectly mixed to emulate each DJs
own taste and style.
"The marrying process of our blended scotch whisky is what
gives Dewar's its signature flavor, much like each of these
amazing DJs marries Latin rhythms to create their own
signature sound," said Fannie Young, vice president, brand
managing director, Dewar's Blended Scotch Whisky.
“The Dewar's Master Blenders event combined our unique
heritage and tradition with modern music. It’s a celebration
of sounds, style and taste.”
Celebrities, tastemakers and whisky aficionados were in
attendance at this epic affair dressed in upscale attire for
an evening of masterfully mixed Dewar's cocktails and one of a
kind sounds by the Dewar's MasterBlenders.
"We are excited to be working with Dewar's Blended Scotch
Whisky,” says DJ Smalls. “As a Dominican DJ, I can speak for
myself and the other Latino DJs when I say how excited we are
at the opportunity to represent the Latino music industry and
showcase our talents.”
About the Dewar's Master Blenders:
The New York bred music
spinster put his career into high gear when his growing
popularity caught the attention of the City’s most
celebrated Spanish-Language Radio DJ and personality DJ
Alex Sensation. Since then he has spun for La Mega Mezcla
del Mediodia, along-side Alex Sensation, in several
different venues where the dynamic duos mixing and record
selection continued to impact the Big Apple’s nightlife
He recently joined the
cable television network MUSIC CHOICE as a programmer and
personality for their Musica Urbana & Music Choice Mixtape
DJ San One
Inspired by hip-hop legends Kid Capri, Funk Flex and Tony
Touch and New York heroes Preci$e and Danny S, DJ San-One laid
the foundation for his career at as a teen.
Bedroom practice led to
family get-togethers and eventually into the hottest clubs in
New York City. The Harlem born DJ travels to mix for the
finest venues in the United States.
His mixed CDs has more than
15,000 downloads on his website. In only eight years, DJ
San-One has become one of the leading DJs in the music
DJ Anthony Rey
Born in Santiago, Dominican Republic, Anthony Rey aka "El
Chico Mezcla,” immigrated to the United States at the age of
He mixes with the hottest
Latino disc jockeys known in the tri-state area that host the
infamous radio stations "X96.3" and "La Mega 97.9." Currently
he is known as one of the best DJs of the New York and New
Jersey club scenes, local radios stations, and Internet shows. DJ Anthony Rey is currently
working on a project to give back to the community all the
support they give him by sponsoring young deejays in his
native Santo Domingo.
DJ Smalls is one of the top
artists in the music industry and New York City club scene.
Born in East Harlem, New York City, DJ Smalls (Kenneth Salcedo)
started his career in the music industry in 1994.
Currently a Radio DJ for the most listened to Spanish radio
station in NYC, Mega 97.9 FM, he has gained an incredible
MasterBlenders on Facebook: