Jose Cuervo Searches For
Undiscovered Latino Artists
2/1/06 - LatinRapper.com news / RL Public Relations press
Jose Cuervo Tequila, the
world’s largest Tequila company, along with Latin Hip Hop
Mogul Chingo Bling and renowned DJ Tony Touch, announce their
search for the next generation of Latino artists who will take
Hispanic Urban music into the future.
Known as Cuervotón, this
collaborative effort and talent search will showcase new
rising stars in the industry and help promote Latinos in the
music business. Machete Records and Wu-Tang Latino Records
have also signed on to assist with the Cuervotón movement.
"There are so many people who are hustling for the American
Dream,” said Chingo Bling. “Someone coming from nothing and
trying to get something. It’s a universal thing and that’s one
thing I represent. Through the Cuervotón movement we will be
able to give struggling Latino artists an opportunity to
showcase their individual talents in this country.”
To announce this search, Chingo Bling and DJ Tony Touch will
tour the country stopping in New York and Houston beginning in
January. New York, Chicago, Houston and Phoenix will host
Cuervotón events for three months also beginning in January
leading up to semi-final concerts in those same cities in
April. Eligible undiscovered Latino artists will be selected
by DJ Tony Touch, Chingo Bling, Wu-Tang Latino and Machete
record labels and other local judges after reviewing a CD
One winner from each of the semi-finals in New York, Chicago,
Houston and Phoenix will be invited to be the opening acts for
a star studded final concert event in New York City on May 18,
2006. The final winner will have the opportunity to meet with
executives of Wu-Tang Latino and Machete Records. This concert
will be closed out by a performance by Chingo Bling and DJ
Tony Touch who will continue to DJ into the night.
"As a Latin American company, Jose Cuervo recognizes the
potential of Latino artists and the influences they have on
today’s urban music,” said Bertha González, Commercial
Director Jose Cuervo Portofolio in NA. “The Cuervotón movement
will help solidify the future of Latino artists in the U.S.
for generations to come.”
Cuervotón events will be promoted locally through radio
promotions and online registration beginning January 23rd.
Fans can log onto www.cuervoton.com to find more details and
to register, or can listen to WKTU-FM in New York, KOVE-FM in
Houston, KVVA-FM in Phoenix and WOJO-FM in Chicago to attend
Jose Cuervo along with Chingo Bling, DJ Tony Touch and Machete
and Wu-Tang Records are committed to furthering the Latino
artist’s community and to drinking responsibly.