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Calle 13 Bacardi B-Live Private Concert in New York City
9/25/07- photos - press / access by Aimee Morris

The largest spirit sponsored music festival in the world, the BACARDI B-LIVE tour, makes its New York City debut on September 22nd with a spectacular private concert event featuring Sean Paul, Talib Kweli, Calle 13 and Mark Ronson. These outstanding artists will collaborate for the first time in an exhilarating performance at the Steiner Studios in the Old Navy Yard in Brooklyn, New York. Following exclusive, invitation only concerts across America, including Miami and Las Vegas, now the BACARDI B-LIVE tour arrives for the first time in the world’s mecca of music, art and fashion.

“BACARDI B-LIVE is a 25-country global event. While each event is unique, every concert delivers an individual, one-of-a-kind, collaboration of legendary music artists, great-tasting BACARDI Rum cocktails and an unforgettable experience”, said Joe Metevier, BACARDI Rum Brand Director.

For The Big Apple, BACARDI B-LIVE has brought together a sensational all-star lineup with international appeal: The Ambassador of Dancehall Reggae, Sean Paul from Jamaica (plus a special surprise guest); three time Latin Grammy award winners Calle 13 from Puerto Rico known for their pulsating blend of hip-hop, salsa, and jazz; trendsetting artist/producer/DJ Mark Ronson from London; and Brooklyn’s own critically acclaimed rapper Talib Kweli celebrating his tenth anniversary as a recording artist. This dazzling musical experience will be enhanced by a live visual art show by innovative Cuban-American painter Lebo who is returning home to the city where he was born.

In addition to this distinctive combination of music and art, the invitation only BACARDI B-LIVE audience will enjoy a cocktailing experience unlike any other at the “BACARDI Avenue of Cocktails”. Attendees will be able to become a “BACARDI Mix Master” by designing their own
custom signature BACARDI cocktail recipes at a special computer-module live at the event, or online at, then have that cocktail prepared by one of the BACARDI Master Mixologists at the “BACARDI Mix Your Own” bar. Other venues unique to BACARDI B-LIVE include the world famous “BACARDI Mojito Cocktail Bar” and the “BACARDI Grand Bar” featuring a mix of great-tasting BACARDI cocktails, limited only by someone’s imagination.

BACARDI B-LIVE will benefit New York City by donating the evening's proceeds to a local community organization for the arts to be announced at a later date.

“This charitable endeavor is a natural extension of what BACARDI B-LIVE is-a diverse collaboration of artists and audience, dedicated to having a sensational time, while benefiting the cultural community at large,” said Nick Boyce, BACARDI Rum Senior Brand Manager. “In addition to our charitable efforts, we are proud to support social responsibility in all our experiential marketing efforts,” added Boyce.

BACARDI B-LIVE is an exclusive invitation only event.




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