Monthly Archives: July 2012

Rapper “Aquafinia” in the Worst Rap Video Ever

August 1, 2012 at 12:33 AM EM – For some unusual reason, all of the music award programs have overlooked this amazing gem by Fort Wayne, Indiana rapper Aquafinia:

Aquafina Fort Wayne Indiana rapper

Video – Asian Store Owner Punks Old Black Man in Houston Texas

July 30, 2012 at 2:46 PM ET – An irate customer at a small convenience store in Houston, Texas got more than he bargained for when he challenged the owner after a dispute. In a video uploaded to Youtube, a customer can be seen arguing with the owner of a store located on Studewood Street in the Woodland Heights area of Houston. As the two men argued, the customer warned the owner “Come around this s**t…” The store owner responded by walking around the counter to confront the older man, who quickly exited the store.

Viewer discretion warning: the following video contains explicit language that may offend some people. Viewer discretion is advised, by watching you verify that you are 18 years of age or older.

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Asian store owner punks old black man

Hispanic Purchasing Funnel Fueled by Mobile and Social Engagement

July 30, 2012 at 2:30 AM ET [C-Com Group] Terra’s Third Hispanic Digital Consumer Study by comScore analyzes Hispanic consumer behavior proving that Hispanics are more socially engaged on the Internet, over-index in mobile device ownership and increasingly make purchases from these devices. Hispanics continue to pave the way for digital consumers in the U.S. as trendsetters and early adopters of new technology. The study also found that Hispanics are significant entertainment consumers and digital advertising engagement continues to trend upward.

Hispanics are tech savvy and socially engaged on the Internet and as a result, are more likely to self describe as trendsetters, risk takers and new gadget lovers. They are more likely to own and intend to purchase the latest personal electronic devices including; smartphones, tablets, music players and game consoles.

Hispanics continue to outpace non-Hispanics with the adoption of smartphones, an increase from 43% in 2010 to 57% in 2012 compared to an increase from 36% in 2010 to 46% in 2012 for non-Hispanics. Hispanics have taken the smartphone adoption a step further by using them to research and make purchases more than non-Hispanic consumers in every category. During the purchasing funnel, Hispanics are more likely to use social, mobile and online content as resources.

“For Hispanics it goes beyond setting trends. It is a digital lifestyle where mobile is now the primary device and this study provides new insight as to why this connectivity is so relevant to the Hispanic consumer,” said Fernando Rodriguez, CEO of Terra USA. “Mobile technology has so naturally integrated into the lives of Hispanics and they are aware of the fact that they are forging these digital trends,” concluded Rodriguez.

Another key finding is that digital advertising plays an increasingly important role in the purchasing decision process for Hispanics. They are more likely to remember brands advertised on portable devices and are motivated to visit brand websites and/or retail stores as a result of digital advertising and social posts. In fact, 38% of Hispanics agree that they are more likely to visit branded sites and retail stores compared to just 24% of non-Hispanics.

Terra’s 2012 Hispanic Digital Consumer Study by comScore takes an in-depth look at Hispanics’ interaction with eight specific advertiser categories including; Automotive, CPG, Entertainment, Financial Services/Insurance, Retail, Technology, Telecom and Quick Service Restaurants (QSR). Hispanics’ e-commerce purchases across categories outspend the average Internet user on automotive accessories, computer software, home appliances, laptop computers, online service subscriptions, toys/games, travel packages and more. The study also includes Hispanics’ intent to purchase and the amount they plan to spend in each of these categories.

The research shows that Hispanics significantly keep up with the latest movie releases through online campaigns and they consider themselves movie buffs. Hispanics are more likely to look up movie show times, theater locations and purchase movie tickets from mobile devices. They are also more likely to listen to music on their phone and download music. Hispanics stream and download digital music for free more than non-Hispanics who are more likely to consume music traditionally from the radio. The Hispanic consumer is very shopping savvy and will research, access and redeem incentive options online.

Terra’s study confirms that Hispanic consumers are active digital trendsetters and continue to be at the forefront of embracing mobile, social and digital technology while influencing overall digital consumer behavior in the U.S.

Methodology

A nationally representative sample of 3,048 Hispanic and non-Hispanic consumers participated in the survey portion that was fielded from February 29-March 14, 2012, whose data was weighted to national online targets for age, gender, household income, and region of residence, and (for Hispanics only) language preference. Additionally, using comScore’s panel of one million people in the United States who have given comScore explicit permission to capture their browsing and transaction behavior, panelists’ online behavioral was passively observed for the study from January- March 2012.

Sophia del Carmen Climbs the Charts with Beat on My Drum

July 29, 2012 at 12:35 AM ET [Dream Team Agency] – The new hot Latin sensation SOPHIA DEL CARMEN, who was present at Premios Juventud 2012, represents a new generation of Latinos. Sophia’s new single, Beat On My Drum, alongside Pitbull and Italian powerhouse Dj Gabry Ponte, is climbing the Billboard charts, currently at #11 on the U.S. Billboard Dance Charts, #1 in Venezuela and #1 in Turkey. Beat On My Drum was officially released b! y Sony in Canada today and will be released by Avex in the United Kingdom and Japan at a further date. The Spanish version of this hit is currently in the works and will be released soon.

In preparation to shoot the video for Beat on My Drum, Sophia says, “I want to explore my more sensual side for this video along with a super hype solo dance break.” The current video, which only includes their voices and cartoon animations, has already received over 1.5 million views.

Sophia’s music is heavily influenced and inspired by the Latin urban scene and American pop culture allowing her to create a unique style that is true to her roots. Sophia was recently discovered by Pitbull and signed to his record label, Mr. 305 Inc.

“Pitbull has taught me you can honor your culture and even elevate attention to it by just being yourself. I definitely look up to him for inspiration and guidance,” says Sophia.

Pitbull immediately recognized how special Sophia was. “What I saw in Sophia was so different. She was not only beautiful, but had this impactful presence that seemed to come from her knowing exactly who she was,”says Pitbull (Mr. 305).

Sophia’s big break came in 2010 when Disney asked to use her song “No Te Quiero” (featuring Pitbull) for the Step Up 3D Soundtrack. Sophia co-wrote this song filled with empowering lyrics and pulsating beats that have come to define Sophia’s goals as an artist.

“I want to make women feel powerful, sexy and confident. I want you to be able to dance to my music but I also want to be able to cry with you and go through tough times with you,” says Sophia.

“No Te Quiero” paved the way for Sophia to tour with Latin music giants Wisin y Yandel on their “Revolucion” 2009 & 2010 Tour, as well gave her the chance to record with high profile artists, including Akon.

Sophia is currently in the studio working on new music both in English and Spanish alongside Dj Buddha, Motif, Vein, The Jump Smokers and David Pinto of Grupo Nota, among others. She hopes to collaborate on new music with Prince Royce and Enrique Iglesias and looks forward to the possibility of joining Pitbull on tour for a few dates.

Aside from her outstanding talent, Sophia’s heart is full of gold. Her humanitarian goal is to establish an organization to help Latin immigrants in the U.S.

Sophia’s first album, set to be released in 2013, is loaded with her infectious style that creatively combines pop with dance, urban and tropical influences and is sure to be the hit on dance floors everywhere.

For more information on Sophia del Carmen, visit:

Twitter: http://www.twitter.com/Sophiadelcarmen

Facebook: http://www.facebook.com/sophiadelcarmen

Sophia del Carmen picture

Terra Kicks off a Truly Bilingual Olympics

July 28, 2012 at 9:55 PM ET [C-Comgroup] – Terra, a global digital media company and content producer with a presence in 19 countries has the 2012 Olympic broadcasting rights in Latin America, 220 professionals producing its original Olympic coverage in English, Spanish and Portuguese, including 86 professionals with credentials from the International Broadcast Center (IBC) in London. Terra will cover the games from a truly Latino perspective for the U.S. Hispanic market, when the 2012 Olympics kick off today, available at http://deportesus.terra.com/olympic-games. Terra USA’s sponsors include Toyota, T-Mobile, Universal Pictures’ The Bourne Legacy and McDonald’s, among others.

Terra is a pioneer in live broadcasting and was the first 100% digital media company to broadcast live an Olympic Game in Beijing in 2008. For the 2012 London Olympics, Terra will produce 36 simultaneous channels broadcasting live throughout Latin America on smart phones, tablets and smart TVs.

In the U.S., Terra’s multiplatform content includes complete coverage of the games via live blogging, stats, articles, pictures and videos. Terra users can access all the competitions and follow their favorite athletes directly on Terra.com from their computer or mobile devices. Features include a calendar of events, highlights, medal map and even a widget that will automatically publish updates on a site or blog, allowing Terra users to be the first to share news, pictures, videos and much more!

“We have a team of 86 journalists and experts in London, providing Terra users with breaking news and the most up-to-date statistics of the London 2012 Olympic Games on our interactive platform,” said Fernando Rodriguez, CEO of Terra USA. “We are proud to offer such comprehensive coverage of the biggest sporting event of the year to our audience.”

Terra’s Madres de Oro, a Latina mom-focused Olympics’ content platform hosts five bilingual expert mom bloggers who post photos, videos and blog entries about raising champions in a multicultural world and the challenges Latina moms face every day. Madres de Oro also features information about the London 2012 Olympic Games, Olympic athletes, celebrity moms and their kids, and much more.

In addition, Terra presents the Venezuelan girls of Deportadas who combine their passion for sports with their unique style to inspire and entertain sports fanatics with daily videos featuring unique interviews of Olympic athletes and fans directly from London. Users can also track the progress of their favorite teams and win prizes in Terra’s Olympic Fantasy Game.

“Terra’s Olympic fans and sponsors can enjoy the games through Terra’s bilingual interactive coverage live from London,” said Liz Sarachek Blacker. “We are excited to provide advertisers and users with this around-the-clock event coverage and steady stream of athlete and coach interviews on Terra’s innovative platform during one of the largest global events for marketers and sports enthusiasts,” added Sarachek Blacker.

Sports fans can go straight to Terra for the latest Twitter updates from their favorite athletes and what others are saying about them in the “Twitterverse.” Users can keep up with current Olympians and browse Hispanic Olympian Winners on Terra’s interactive custom site celebrating past and present top Hispanic athletes, displaying photo galleries, videos, biographies, statistics and information about World Records broken during the Olympics.

Terra’s unique coverage of the Olympic Games will also be available on mobile phones and tablets.This groundbreaking real time coverage integrating social media and sharing tools will only be available at http://deportesus.terra.com/olympic-games.

Terra Olimpica

Shadow Blow ft Zawezo del Patio “Como Tu No Hay Nadie” Official Video

July 28, 2012 at 9:28 PM ET – New official video for “Como Tu No Hay Nadie” by Shadow Blow from Santo Domingo, Dominican Republic. Featuring Dominican music artist Zawezo del Patio. Watch the video:

Shadow Blow Zawazeo Como Tu No Hay Nadie