March 5, 2015 at 11:35 AM ET [Nevarez Communications] – Billboard, the world’s most influential music brand, in association with the CLIO Awards, the world’s most recognized awards for advertising, design, digital and communications, are now accepting entries for their Billboard Latin Music Marketing Awards. The awards, which will take place during the 26th annual Billboard Latin Music Conference, will honor the use of music in marketing and advertising campaigns in nine categories and will be judged by a panel of senior executives representing top U.S. advertising agencies, brands and Billboard. This year’s panel of judges will include: Luis Miguel Messianu, President of Alma Advertising Agency, Alex Lopez Negrete, CEO of Lopez Negrete Communications, Jorge Plasencia, chairman and CEO of Republica, Jim Cooper, executive editor of AdWeek, and Billboard Executive Director of Latin content and programming, Leila Cobo. The entry and judging process is being powered by the team behind the CLIO Awards, the world’s most recognized international awards competition for advertising, design, interactive and communications.
These are the only awards in the world that recognizes the convergence of music, branding and advertising in the Latin space, honoring groundbreaking work that exemplifies the collaboration between music, artists and brands inside the eligibility period of January 1, 2014, through December 31, 2014. Work entered must use music that either caters to the Latin marketplace or markets Latin music. Submissions are open, but not limited to, advertising agencies, record labels, production companies, and brands from the United States, Latin America and Spain. Submissions are due on Sunday, March 15, 2015 by visiting http://enterlatin.billboardevents.com/.
“WE LAUNCHED THE BILLBOARD LATIN MUSIC MARKETING AWARDS FIVE YEARS IN RESPONSE TO THE CHANGES IN THE MARKETPLACE, AND WE SEE THE GROWTH IN SUBMISSIONS EVERY SINGLE YEAR,” SAYS COBO. “BILLBOARD IS AT THE VANGUARD OF THE MUSIC BUSINESS, AND WE’RE PROUD TO BE THE ONLY AWARDS THAT HONOR THE CONVERGENCE OF LATIN MUSIC AND LATIN ARTISTS IN MARKETING AND ADVERTISING, A KEY DRIVER FOR THE BUSINESS TODAY.”
The Billboard Latin Music Marketing Awards recognize campaigns in nine categories: best campaign of the year, best online or social campaign, best TV campaign, best tour sponsorship in addition to best digital, branded content, marketing effectiveness and integrated campaign.
Last year’s honors went to such campaigns as; Honey Bunches of Oats for their “Smile While You Shake It” campaign (submitted by Starcom Mediavest Group), which won best branded entertainment campaign. The best digital campaign of the year went to State Farm’s “Fan Pass 2” submitted by Alma DDB, which featured Latin superstar Prince Royce. Best integrated campaign went to Sol Republic DECK wireless speakers for their Alocate campaign with Radio Shack, Motorola, and Sol Republic (submitted by Radio Shack). Award for Public Relations: Album went to RockOrange for their PR campaign surrounding the release of Gloria Estefan’s album, “The Standard”. Best latin public relations campaign was for the antidrug campaign, “Sex, ___, and Rock & Roll” (submitted by Artplan). Best Tour Sponsorship campaign went to Avianca for their sponsorship with Fonseca’s US Tour (submitted by Proyecto Nash & Avianca). Best TV Crossover went to Milk for their Batalla campaign (submitted by Grupo Gallegos), and Best TV: Latin campaign went to McDonald’s for their Concert Rooftop campaign (submitted by Alma DDB).
Finalists will be named in early April and winners will be announced at the Billboard Latin Marketing Music Awards reception, which will take place during the Billboard Latin Music Conference & Awards April 27-29 at the Ritz-Carlton in Miami Beach. The week’s events will culminate with the Billboard Latin Music Awards, which will air live on Telemundo from the BankUnited Center at the University of Miami.